This was the first video I have ever made. I had no idea what a Director or Producer actually did 4 weeks before we shot this.
The truck used is my previous family vehicle that I learned to drive in when I was 8 which makes the next fact even wilder...
Emanuel's reaction to Mary inside the truck is his real reaction to his literal first time driving…
We had a crew of 4 for this video.
We shot this at one of the most questionable Motels in Emanuel and I’s hometown of London, Ontario.
︎ Director
︎ Co-Producer
Client: Universal Music & Motown Records
For my directorial debut, I wanted to depict Emauel’s flux of emotions that poured into his album, Alt Therapy. Through his struggle with addiction, the continual ebb and flow of his relationship, and his own internal hardships, Emanuel produced a beautiful piece of art. My idea was to translate these raw emotions into something visual to promote the album as a whole, without using any of his music. My intention was to attract listeners by establishing the overall feel and mood of the album.
︎ Co-Producer
Client: Universal Music & Motown Records
For my directorial debut, I wanted to depict Emauel’s flux of emotions that poured into his album, Alt Therapy. Through his struggle with addiction, the continual ebb and flow of his relationship, and his own internal hardships, Emanuel produced a beautiful piece of art. My idea was to translate these raw emotions into something visual to promote the album as a whole, without using any of his music. My intention was to attract listeners by establishing the overall feel and mood of the album.