This was the first video I have ever made. I had no idea what a Director or Producer actually did 4 weeks before we shot this.
The truck used is my previous family vehicle that I learned to drive in when I was 8 which makes the next fact even wilder...
Emanuel's reaction to Mary inside the truck is his real reaction to his literal first time driving…
We had a crew of 4 for this video.
We shot this at one of the most questionable Motels in Emanuel and I’s hometown of London, Ontario.
︎ Director
︎ Co-Producer
Client: Universal Music & Motown Records
For my directorial debut, I wanted to depict Emauel’s flux of emotions that poured into his album, Alt Therapy. Through his struggle with addiction, the continual ebb and flow of his relationship, and his own internal hardships, Emanuel produced a beautiful piece of art. My idea was to translate these raw emotions into something visual to promote the album as a whole, without using any of his music. My intention was to attract listeners by establishing the overall feel and mood of the album.
︎ Co-Producer
Client: Universal Music & Motown Records
For my directorial debut, I wanted to depict Emauel’s flux of emotions that poured into his album, Alt Therapy. Through his struggle with addiction, the continual ebb and flow of his relationship, and his own internal hardships, Emanuel produced a beautiful piece of art. My idea was to translate these raw emotions into something visual to promote the album as a whole, without using any of his music. My intention was to attract listeners by establishing the overall feel and mood of the album.
Facts:
- One of Nathans favourite movies is La Haine, which is why we had the poster in the hallway.
- Our craft order was lost so one of our PA’s (a former subway employee) shut down a Subway, and got behind the counter and made all the subs for our cast and crew with one of the employees.
- Everyone at the poker table is a close relative of Nilo, besides the dealer.
︎ Co-Producer
︎ Assistant Director
Client: Nilo Blues
Up and coming Toronto artist, Nilo Blues, reached out to my partner and I directly to produce and direct a music video for his song “i can’t, i won’t”. Nilo was open to all ideas from Director Nathan Lau, so we went to the drawing board. We conceptualized the story of two lovers sharing a traumatic past. Considering the limited budget we were given, we had to get creative. To limit our spending costs the video was shot at one location, which ended up being this house I visited only a month before the shoot. We also used our Toronto network to hire local models as our extras in the party scene to cut costs.
︎ Assistant Director
Client: Nilo Blues
Up and coming Toronto artist, Nilo Blues, reached out to my partner and I directly to produce and direct a music video for his song “i can’t, i won’t”. Nilo was open to all ideas from Director Nathan Lau, so we went to the drawing board. We conceptualized the story of two lovers sharing a traumatic past. Considering the limited budget we were given, we had to get creative. To limit our spending costs the video was shot at one location, which ended up being this house I visited only a month before the shoot. We also used our Toronto network to hire local models as our extras in the party scene to cut costs.
Facts:
- Pho 88 was Nilos Cousins restaurant
- The kids in the booth are actually his siblings.
- Director Nathan Lau really wanted to use the Shang-Chi toy as an Easter Egg to showcase Chinese creatives breaking the mainstream industry.
︎Producer
︎ Assistant Director
Client: Nilo Blues
A few months after first working with Nilo on “i can’t, i won’t” he came back to us to continue the chemistry and creative dynamic we had built to imagine something new for his song “Poison”. The only difference was Nilo was now an independent artist, which meant an even tighter budget. We knew we had to get scrappy and think outside the box, which led us to shooting inside an empty warehouse and a locally-owned rug factory. Working with a small team we maximise the tools we had on hand and that was our location that we were able to secure. By using the SnorriCam we were able to blend the locations together by blending them with the swinging transitions. When Nathan came to me with the idea of showing a normal vs dark vice my mind started to imagine particular shots right away. This included the lollipop vs. Cigarette symbolism used to depict the oral fixations you have as a child compared to the vices you use as an adult.
︎ Assistant Director
Client: Nilo Blues
A few months after first working with Nilo on “i can’t, i won’t” he came back to us to continue the chemistry and creative dynamic we had built to imagine something new for his song “Poison”. The only difference was Nilo was now an independent artist, which meant an even tighter budget. We knew we had to get scrappy and think outside the box, which led us to shooting inside an empty warehouse and a locally-owned rug factory. Working with a small team we maximise the tools we had on hand and that was our location that we were able to secure. By using the SnorriCam we were able to blend the locations together by blending them with the swinging transitions. When Nathan came to me with the idea of showing a normal vs dark vice my mind started to imagine particular shots right away. This included the lollipop vs. Cigarette symbolism used to depict the oral fixations you have as a child compared to the vices you use as an adult.